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Australia planning fertility ad campaign

24 February 2006
By BioNews
Appeared in BioNews 347

The Fertility Society of Australia (FSA) is planning an advertising campaign warning of the factors that can affect fertility, the Age newspaper reports. The society says the ads, the first of their kind in the country, will be about 'IVF doctors stopping people from having IVF'. It hopes to draw attention to the difficulties faced by older women trying to get pregnant, and to raise awareness of the effect factors such as obesity, smoking and Chlamydia infection can have on fertility.

The move follows recent debates in the UK and elsewhere on the trend for postponing motherhood, and the accompanying decline in birth rate. FSA president Adrianne Pope said that many women put off babies and then pin their hopes on IVF, even though success rates fall dramatically in women aged 40 and over. Project manager Anne Clark said that getting the message across to men was just as crucial, as 'often by the time they decide 'yes, let's have a family', they've left it really too late for the woman or it's become more difficult for her'.

The society will also ask oncologists to tell patients undergoing cancer treatment to consider freezing sperm or ovarian tissue and eggs to help preserve their fertility. And visits to schools will inform children about the importance of making decisions about their fertility. The FSA also hopes that state and federal money will fund a series of television, radio and print advertisements highlighting 'fertility fitness'.

Lyndon Hale, FSA member and chair of fertility clinic Melbourne IVF, welcomed the planned campaign, but cautioned that 'the vast majority of women still want to get themselves into a relationship and have a baby with a partner of their choice, and if they're partnering and settling down later it isn't going to change their behaviour'. Women's Electoral Lobby spokeswoman Linda Hancock said that 'women are bound by biology', and that to think about having children earlier they needed 'better jobs and childcare'.

Alarm sounds on tick tock of the biological clock
The Age |  23 February 2006
21 October 2009 - by Sarah Pritchard 
Women who are overweight or obese have lower chances of successful IVF treatment, according to researchers reporting at the American Society for Reproductive Medicine (ASRM) conference in Atlanta, US, this week. The researchers, from Michigan State University in the US, found that women who were defined as clinically obese were up to 35 per cent less likely to conceive and have a live baby, and twice as likely to have a stillbirth, than their lighter cou...
30 January 2006 - by BioNews 
A company in the UK has launched a new mail-order fertility test, which it says can help women to decide how long they can wait before having children. Called the 'Plan Ahead Kit', the test retails for £179, and is designed to work out the number of eggs that a...
17 October 2005 - by BioNews 
A new test that can predict how many viable eggs a woman has left is set to be launched in the UK, the company Biofusion has announced. The kit, developed by Professor Bill Ledger of Sheffield University, will go on sale in January. It will measure the levels of three...
19 September 2005 - by Dr Jess Buxton 
Predictably enough, last week's short editorial in the British Medical Journal advising women that waiting until their thirties to start a family 'defies nature and risks heartbreak' generated reams of media coverage. The article itself blamed a 'distorted and uninformed view from society, employers and health planners', and called for...
19 September 2005 - by BioNews 
An editorial by three London-based senior clinicians in the British Medical Journal (BMJ) warns women about 'leaving it too late' to start a family. Susan Bewley, consultant obstetrician at Guy's and St Thomas'; Melanie Davies, consultant obstetrician and gynaecologist at the Elizabeth Garrett Anderson Hospital at University College Hospital and...
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